Amazon Web services

Amazon Web service developers seem to be pretty excited about the oppurtunity of letting amazon be the silent partnet in the background while customer use their web site(front end). Meaning you could come to blogforthought.com and buy books here and not know/realise that amazon is the one actually selling the book! Aparently  NBA store (http://store.nba.com) does it already! Hmm, thats interesting! Now the question is whether these sites can mark up the prices and make more money out of it. One is bound to find innocent buyers who can be fooled. More on this <here>

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